Experience the entire world of "Monchhichi"! Five new series launching simultaneously from TOKOTOYZ.
Lifestyle Company, Inc. (Location: Chuo-ku, Tokyo) has begun accepting pre-orders for five new products featuring the popular character "Monchhichi," born in 1974, through its hobby brand "TOKOTOYZ," starting Wednesday, April 30, 2026.
Monchhichi has been loved by fans around the world across generations. With a strong affinity for Gen Z trends such as "retro-cute," "Heisei fashion," and "Kawaii culture," it is currently regaining attention, particularly across Asia. TOKOTOYZ brings the world of Monchhichi to you through a diverse lineup of products, ranging from blind box charms and squishies to toy cameras and smartphone accessories.
Please view the press release here.
Product Overview
1. Secret Character Charm: Monchhichi. A blind box containing one of six randomly selected Monchhichi character charms, featuring basic and pastel colors. It is an adorable lineup where every item is a winner.
・Variations: 6 types + 1 secret type
・Price: ¥1,760 (incl. tax) / 6-box set: ¥10,560 (incl. tax)
・Target age: 6 years and older
・Materials: PVC, polyester, zinc alloy
*Contains small parts. Do not give to children under 6 years old. Always play under parental supervision.
Lineup (blind):
・Basic colors and pastel colors, total of 6 types + 1 secret type
Please view detailed product information here.
2. DECOLOOP Monchhichi
Bead straps that were popular during the Heisei era have returned with a Reiwa-style update. You can enjoy decorating your phone with the included stickers. There are 6 types available at random.
・Variations: 6 types
・Price: ¥1,760 (incl. tax) / 6-box set: ¥10,560 (incl. tax)
・Target age: 12 years and older
・Lineup (blind): Total of 6 types
Please view detailed product information here.
3. Monchhichi Mini Figure Charm
Miniature straps currently gaining popularity on social media. While there are many capsule toy products out there, this finish offers higher quality and a more substantial size for greater satisfaction.
・Variations: 6 types + 1 secret type
・Price: ¥1,100 (incl. tax) / 6-box set: ¥6,600 (incl. tax)
・Target age: 6 years and older
・Materials: PVC, zinc alloy
*Contains small parts. Do not give to children under 6 years old. Always play under parental supervision.
・Lineup (blind): Each type × 6 + 1 secret type
Please view detailed product information here.
4. Punikko Monchhichi
Monchhichi is now available as a popular squishy toy. Enjoy touching its soft, squishy face.
・Variations: 2 types (Monchhichi-kun, Monchhichi-chan)
・Price: ¥1,980 each (incl. tax)
・Body dimensions: Monchhichi-kun: approx. W66×D30×H69mm / Monchhichi-chan: approx. W66×D30×H84mm
・Material: Silicone
・Target age: 12 years and older
・Lineup: Monchhichi-kun ... 1 type, Monchhichi-chan ... 1 type
Please view detailed product information here.
5. Picture-Changing Toy Camera Monchhichi
A toy camera where the picture changes when the shutter is operated. It includes a light function, so you can enjoy it even in dark places. It also makes for a cute accent when attached to a bag as a strap.
・Variations: 2 types (Monchhichi-kun, Monchhichi-chan)
・Price: ¥1,320 each (incl. tax)
・Body dimensions: approx. W83×D26×H72mm
・Materials: PVC, ABS, zinc alloy, button batteries
・Target age: 6 years and older
*Uses button batteries. Contains small parts. Do not give to children under 6 years old. Always play under parental supervision.
・Lineup: Monchhichi-kun ... 1 type, Monchhichi-chan ... 1 type