"PUNIKKO by TOKOTOYZ," a specialty store offering a toy patisserie-themed squishy experience, will hold its grand opening at Ikebukuro Parco at the end of May 2026!
Lifestyle Company, Inc. (Headquartered in Chuo-ku, Tokyo) will hold the grand opening of "PUNIKKO by TOKOTOYZ," a specialty squeeze toy shop under its hobby brand "TOKOTOYZ," at the end of May 2026 on the 7th floor of the Ikebukuro Parco Main Building.
"PUNIKKO by TOKOTOYZ" is an unprecedented, new-concept hobby shop where customers can enjoy the experience of selecting squeeze toys that look like real sweets in a photogenic, patisserie-like space. Riding the wave of the squeeze toy boom that has been rapidly growing since 2025, primarily on TikTok, this will be TOKOTOYZ’s first permanent physical store, catering not only to collectors and hobby fans but also to the younger generation seeking social media-worthy content.
For the grand opening, we plan to offer a rich lineup including the TOKOTOYZ original "Punikko" series and collaboration squeeze toys with popular characters.
Please view the press release here.
≪PUNIKKO by TOKOTOYZ Store Overview≫
Store Name: PUNIKKO by TOKOTOYZ
Grand Opening: May 29, 2026
Location: Ikebukuro Parco Main Building 7F (1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo 171-8557)
Business Hours: 11:00 – 21:00
Official SNS (Store information updated regularly):
TikTok: https://www.tiktok.com/@punikko_by_tokotoyz
Instagram: https://www.instagram.com/punikko_by_tokotoyz/
X: https://x.com/punikko_by_tktz
≪The Store's 3 Commitments≫
1. The Selection Experience — A "Heart-Fluttering" Way to Shop, Like Visiting a Patisserie
The squeeze toys lined up in our display cases look just like treats in a cake shop. We create an enjoyable experience where you can select from a wide variety of series, including whole cakes, Swiss rolls, and parfaits. Blind boxes will also be available for added excitement.
2. Photo Spot Experience — Exclusive for Customers: Take Photos with a Giant Soufflé Squeeze Toy
Inside the store, we plan to install a giant soufflé squeeze toy that only paying customers can take photos with. As an Instagram- and TikTok-worthy spot, it provides a place to create memorable content from your visit.
3. Extensive Lineup — From Sweets to IP Collaborations, Endless Fun in Collecting
We carry a broad range of products, from the TOKOTOYZ original sweets series to collaboration items with popular characters. Blind box-style series offer the special thrill of trying to complete the set. With an assortment perfect for gifts, we offer a shopping experience that will keep you coming back for more.
≪Products Scheduled for Opening (Partial Selection)≫
■ Punikko Sweets Fluffy Soufflé Series
Blind box, 6 types total + 1 secret type
■ Punikko Sweets Swiss Roll & Butter Series
Blind box, 6 types total + 1 secret type
■ Punikko Animal Cute Bottoms Series
Blind box, 6 types total + 1 secret type
■ Cake & Sweets Squeeze Toys
Realistic, mouth-watering cakes and sweets that look just like the real thing
■ Nandemo Ikimono Punikko
Collaboration squeeze toy series with "Nandemo Ikimono"
■ Punikko Narumiya Characters
Collaboration squeeze toy series with "Narumiya Characters"
In addition, new products that will be available early at PUNIKKO by TOKOTOYZ are scheduled to arrive one after another! We have items available that can only be found right after opening. Please be sure to stop by and be the first to get your hands on them.
※ The lineup will be expanded sequentially. Details will be announced as they become available via our official SNS and official EC site.